Our Essence: A blend of Tradition & Innovation
Since 2004, ASYTEC group has combined traditional quality and custom craftsmanship with the needs of today’s food & beverage industry. Our team is dedicated to ethical practices and excellence, tailoring each product to showcase your brand’s unique qualities. We use our extensive experience to create products that are reliable and built to last. At ASYTEC group, we turn your ideas into products that have a lasting, positive effect on the market.
Our Focus: Raising Standards in Food and Beverage
At ASYTEC group, our team is dedicated to setting high standards in the industry through a commitment to excellence and ethical practices. Our approach is built on enduring values that push us to improve industry standards continually. Excellence is standard for us, grounded in a culture of integrity, thoughtful craftsmanship, and a steadfast commitment to long-lasting quality.
- Leading with Excellence: We establish standards rather than follow trends.
- Clear Commitment: We prioritise open and honest communication.
- Steadfast Integrity: We are fully committed to ethical conduct.
- Client-Focused Commitment: We prioritise your goals at every stage.
- Diversity-Driven Strength: We excel by embracing the power of diversity.
- Commitment to Excellence: We aim for perfection in everything we do.
- Collaborative Success: We see your success as a shared journey.
vision
Be it at a company, industrial or individual level, we all contribute to fostering positive change by choosing quality over quantity, and participating in technological progress whilst encouraging sustainable growth through business relationships.
MISSION
As an international company which owns and controls the entirety of its manufacturing capabilities, ASYTEC group is the reference of equitable and seamless business collaboration, from future-proof product ideation to best-in-class production.
AMBITION
ASYTEC group partners with businesses of all sizes across the food and beverage sector, turning their needs and dreams into high quality products which are both designed and manufactured to last.
vision
Be it at a company, industrial, or individual level, we all contribute to fostering positive change. By choosing quality over quantity, and participating in technological progress, we encourage sustainable growth through our business relationships.
Mission
As an international company that owns and controls the entirety of its manufacturing capabilities, ASYTEC group is the reference for equitable and seamless business collaboration, from future-proof product ideation to best-in-class production.
Ambition
ASYTEC group partners with businesses of all sizes across the food and beverage sector. We turn their needs and dreams into high-quality products that are both designed and manufactured to last.
The foundERS
Nicolas
With over 12 years of experience in China, my expertise in product development and strategic planning has been instrumental in driving ASYTEC’s success. I’m passionate about forging meaningful partnerships and connecting ideas with execution.
Outside of work, I find joy in mountain bike riding and restoring classic cars. I’m also a devoted father and stepfather, supported by my loving wife. Together, we focus on creating more than just products—we shape opportunities.
For collaborations or to discuss potential projects, feel free to contact me at nicolas@asytecgroup.com. Let’s bring your next big idea to life with expert craftsmanship and strategic insight.
Ping
As a visionary and pioneer in the field of manufacturing, I’ve dedicated over 24 years to revolutionizing China’s industrial landscape. As a co-founder of ASYTEC group, my journey has transitioned from hands-on craftsmanship to strategic leadership, shaping the trajectory of the industry.
Originally from the United States and educated in Canada, my diverse background brings a unique perspective to my work. When I’m not driving manufacturing innovations, I indulge in my passion for crafting home-mixed cocktails and enjoy a diverse range of sports, including golf, tennis, skiing, kayaking, hiking, and snorkeling. I’m also an avid enthusiast of American football, hockey, and baseball, and my love for sports spans continents.
Being a devoted father, I find inspiration in family and adventure.
From my early days delivering flyers at 11 to becoming a global explorer with visits to over 70 countries, my life experiences fuel my commitment to realizing your vision. Connect with me at ping@asytecgroup.com to explore possibilities and bring your ideas to life.
The Core Team
Welcome to ASYTEC group, where our dedicated team of innovators, visionaries, and pioneers drive our mission forward. This is more than just a workplace; it’s a space where open doors and open minds foster creativity at every turn.
Our commitment is to ensure every team member feels heard and empowered. Diversity strengthens us, bringing varied perspectives that collectively shape our impact on the food and beverage industry.
Each team member plays a vital role, contributing their passion, creativity, and unwavering commitment. Here, collaborative efforts transcend traditional hierarchies, allowing us to innovate and shape the future of food and beverage experiences together.
David
Global Head of Customer Service
I’m David, driven by innovation and a passion for technology, bringing over 15 years of experience in the engineering field to the table. My journey began in France, where I honed my skills in electrical engineering. Eager to expand my horizons and contribute to a globalized world, I embarked on a journey that led me to work in various countries, gaining invaluable experience in diverse engineering projects.
Today, I’m thrilled to be part of the ASYTEC team, serving as the OEM Customer Service Manager. I leverage my expertise to ensure our customers receive top-notch service and support in all their OEM needs.
When I’m not engrossed in the world of engineering, I enjoy exploring the possibilities that technology presents in different aspects of life, be it through travel or pursuing hobbies that keep me engaged and active.
If you have any OEM-related inquiries or need assistance, feel free to reach out to me at david.dogon@asytec.fr.
Jerry
Production Manager
I’m Jerry, your go-to expert for manufacturing mastery and operational excellence. With a robust 20-year track record in factory management, I’ve honed my skills across various domains including production, purchasing, quality control, project management, and warehouse management.
My expertise lies in navigating the intricate world of electronics, stamping, injection molding, die-casting, welding, enamel, and powder painting processes. I thrive on turning challenges into opportunities and streamlining complexity for success.
When I’m not immersed in the world of manufacturing, you’ll find me breathing life into melodies through my Chinese bamboo flute or fiercely competing on the badminton court. These passions fuel my drive and provide balance, reminding me that harmony in life comes from blending the professional with the personal.
Sam
Global Marketing & Business Development Manager
With over 9 years of international business development and marketing experience at ASYTEC group, I bring a wealth of expertise to the table. Originally from London, UK, I now call the sunny shores of Malta home.
I excel at driving growth and nurturing partnerships with a blend of analytical prowess and efficient project management. However, my true superpower lies in my deep understanding of people. Powered by empathy and connection, I actively listen to the needs and wants of everyone around me. It’s this ability to connect on a personal level that sets me apart in the business world.
Outside of work, I’m an avid adventure seeker. I love exploring hidden gems and immersing myself in different cultures, finding inspiration everywhere I go.
Got a business idea or looking to collaborate? Reach out to me at sam@asytecgroup.com and let’s turn your vision into reality, together.
Othmane
Global Head of Sales for Mixologiq
A seasoned hospitality and tourism professional, I embarked on my career journey with a Master of Business Administration in 2017. My initial foray into the industry saw me helming the role of Food and Beverage Manager for a renowned restaurant chain in Malta. My penchant for excellence then led me to diversify my skills, juggling responsibilities between a travel agency, where I swiftly climbed the ranks to become its Operations Manager and, later, a trusted business partner.
Craving a deeper understanding of the industry’s nuances, I joined the prestigious Golden Tulip Hotel in Malta. Over a 4-year tenure, I served as their Sales Manager, and in my final months, took the reins as the acting General Manager, ensuring seamless operations and customer satisfaction.
Today, my entrepreneurial spirit shines brightly with the team at Mixologiq, part of Asytec group. I am in charge of Global Sales and Customer Service. Pur aim is to become the leader in the automated cocktail machine industry. othmane@mixologiq.com
Lorena
Global Customer Service Manager for The Beer Giraffe
I’m Lorena, with over 7 years of experience in international customer service management at ASYTEC Group, specifically for The Beer Giraffe. Throughout my career, I’ve been dedicated to nurturing client relationships, adeptly managing CRM systems, and strategically expanding our customer base.
Client retention? It’s a cornerstone of my approach. I’m committed to understanding your unique needs and delivering proactive solutions that foster long-term partnerships. With extensive experience in navigating the intricacies of the global market, particularly in the context of The Beer Giraffe, I bring valuable insight into cultural nuances and effective negotiation strategies.
What drives me? Witnessing the success of our clients and contributing to the growth of The Beer Giraffe brand. Whether it’s optimizing customer experiences or exploring new market opportunities, I’m here to ensure your satisfaction and drive business growth.
Feel free to reach out to me at lorena@thebeergiraffe.com.
Yuki
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Erin
Bridging Borders with a Smile
International Business + Business English ️ = Global Connector!
Meet Erin – I’m not just your average trade pro – I’m a 7-year veteran with a passion for fostering connections and **unlocking potential ** (both for clients and myself!).
Before joining the ASYTEC fam, I was an **English teacher – sharing the power of language **
My superpower? Building bridges with **kindness, clear communication, and strategic thinking **. I believe every client has something unique to offer, and I love helping them **reach their goals **.
When I’m not smashing work goals, you’ll find me **devouring a good book ** or **smashing it on the badminton court ** (friendly competition only, of course! ).
My dreams? **Continuous growth and contribution **. I’m always learning and striving to be a valuable asset to both clients and our team. Reach out to me: erin@aystecgroup.com
P.S. My motto: **”Where there is a will, there is a way!” ** With dedication and teamwork, we can achieve anything we set our minds to!
Principles We Embrace
Respect
Consideration and esteem for one another is at the heart of how we interact with our team members, partners, community and customers.
Open-mindedness
We encourage every opinion to be expressed, every voice to be heard, and every point of view to be valued in order to foster both fruitful relationships and needed innovation.
Multiculturalism
As a team with an international DNA, we honour diversity, recognizing that different backgrounds and perspectives enrich our collective journey and make us stronger as a company.
Trustworthiness
We are committed to building trust with our colleagues and clients, in our teams and projects, developing and supporting self-leadership, upholding the highest ethical standards and delivering on our promises.
Predictability
Our clients know what to expect from us and can always depend on us; we are highly professional, consistent and reliable.
Long-term Vision
We are here to stay. Our focus on sustainable growth and lasting impact are our best guides when it comes to making decisions that benefit the planet, our clients, and our company.
MaNifesto
ASYTEC group is driven by the belief that doing business also means doing good. This is reflected in the meaningful difference we strive to make every single day:
We promise our employees respect, fairness, and timely recognition of their hard work, enhancing the lives of the communities we impact.
We commit to our clients unmatched efficiency, quality, and value in every project, aiming to exceed expectations and build lasting relationships.
In 2024, as we celebrate twenty years of commitment to people and the planet, we reaffirm our dedication to responsible choices, ethical practices, and shared prosperity that extend beyond our immediate scope, for the greater good.
Our locations
🇫🇷 france
🇲🇹 Malta
🇨🇳 China
A Timeline of Progress
Building Visions: Embracing OEM Manufacturing
Small Space, Big Impact: Our First 250m² Factory
Doubling Down on Dreams: Expanding with Factory #2
Scaling Up to Meet Your Needs: Unveiling Our Third Factory
Innovation Meets Fun: The Birth of a Brand: The Beer Giraffe
Preservio in Action: Our Commitment to a Fresher Future
Mixologiq shakes things up: Automated cocktails, anyone?
Asytec group in numbers
Our Expertise, Your Success: Collaborating for Greater Impact
Transform your brand with customisation—it's ingrained in our fundamental approach. At ASYTEC group, we go beyond manufacturing; we collaborate with you to craft products that mirror the distinctiveness of your brand.